No more ideas.

By Akira | Published: April 1, 2012

I haven’t hit a mental block as the title might suggest. The reason for this quick update is primarily to remind me that I (we, if I include Mr Rogue) that the foundations have been built and there is no need to expand horizontally. It’s now time to build on what we have. Over the years we have worked on small projects and as much as they have had some  success,  they never properly took off. Sure, they covered their costs and I had some great times but they could be bigger and better and actually progressing. Careers, life, time were always the ‘reasons’ we used to excuse ourselves, but tbh I think right now is the perfect time to start stop having ideas.

The late great Steve Jobs said, ‘Stay Hungry. Stay Foolish.’ From that I understand stay passionate and take risks. I’ve took risks, I’ve definitely been foolish at times and I’m still very passionate about what I do. He also said,

‘Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.’

The dots that have been created are;

I’ll add links to these as they reach a standard I’m happy with… In fact the majority of you will simply google the names so I decided to add the links anyway! Then at least I’m putting pressure on myself to work on them.

I would describe what each one does and how they all link in with each other but can self sustain, and how each brand will work independently but will co-depend on it’s sister entities, but I’ll save that for later. I’ll create a blog around each ‘project’ and go into more detail there.

Quick Side Note: I’m aware I’m receiving quite a bit of spam on certain posts, but to the comments which are genuine, thank you. It’s great to get feedback. Positive comments or positive criticism is welcome.

 

Now back to watching Alfie

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Products and Services

By Rogue | Published: December 30, 2011

Let’s keep this one brief.

You started on this blog trial because most likely you have it in mind you want to supply to your market a product AND/OR service (I say supply and not sell because you may not intend to make any money i.e. this applies to charities too).

Still, it is very important that you clearly document exactly the details of what you are offering to your audience, this is not necessarily for you, this is for everyone else that you want to talk about your plans to.  Remember, banks, investors, entrepreneurs  and new employees will want to hear about how you plan to penetrate your target market that you have already extensively researched and understood.  They will want to know what YOU bring to the table that no one else does.

So what should you think about when writing up detail about your products and services:

  • Description
  • Pricing
  • Feature & Benefits List
  • Competitor comparisons
  • Detail around sourcing and supply of the product or service

You should not hold back on the detail of this section as it will most likely become a critical part in the fulfilment of your operational plans to make supply of your product and services a reality.

Best Practices when writing about Products and Services

  • Remember the research you did; think about your audience (The Customer) when building your products and services, you should always be thinking of their best interests first and foremost.
  • KISS – Keep It Simple Stupid.
  • Manage Expectation, never set yourself up for something you know you will fail at, be honest and direct.
  • Hooks?  What is the compelling reason for someone to buy your product over a competitors?  You should be thinking about what Value you offer to your customers in your product or service and the messaging behind that (Remember to keep to your principles we laid out earlier:Rogue’s way 1.0)

 

Finally, by this point you should know whether or not you have a realistic product/service, if you are happy you have something real and believe in it to carry on, then move on, otherwise go back to the drawing board and start form scratch. That may sound harsh but there is not much point wasting any further time if YOU can’t even see potential in your product or service meeting the needs of your market now.

 

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David Z (or Y) and Goliath

By Akira | Published: December 1, 2011

If I said Boy Better Know most of you wouldn’t know what or who I was talking about. The reason I’ve mentioned them at the beginning of this blog is they are probably the last people  you (sceptic coorporate individuals) would expect to launch their own mobile phone network. Yesyou heard me right! You will now be able to buy Boy Better Know phone credit at the same stores you buy your O2 and Vodafone credit. If you know me, you know for a fact this news would have got my mind racing and asking question like, how did they do that, how do I do it, what do I need, how could i do it better and the all important question, how much could I make? Most of these questions have now been answered and I’m still researching how to best manage this project (that’s for another blog) but what I want to write about today is can BBK  or any other startup mobile company like it really stand up against the likes of O2 and Vodafone and become a successfull telecom company? If the answer is no then I’ll stop with this silly idea of becoming a telecoms tycoon and find a ‘normal’ job.

I’m hoping the answer is yes.

So what are the main differences between BBK mobile and O2? I’ll use O2 as the comparison as I use them and actually feel they are a good company. I suppose the first difference you would notice would be the brand. We all know the bubbles used in the advert, simple messaging, the comical characters recently used in the tv and the colour blue. BBK mobile brand would originate from the groups current branding and imaging. Now I don’t want to put words into anyones mouth or wrongly portray what the group is about so here is a link to one of their biggest UK hits and you can decide for yourself.

You watched it? So we are both now on the same page, right? Ok. So the two brands have no apparent cross over when it comes to market and brand image. BBK is a clearly an urban, street, youth,  brand. There are no bubbles and cuddly squirrels here. I’ll get shot at dawn for this next comment but … BBK is a ‘black’ brand ( and before you kick off, no one had an issue when talking about the ‘pink pound’ in the 90′s!) Is  having a black brand a bad thing? Maybe these 5 guys who like rapping and made a quick buck or two through some album sales might have a trick up their sleeve when it comes to this telecom venture. Lets look at some stats when it comes the Urban Hustler target market which is most likely going to be the market BBK will be aiming to reach.

Urban hustlers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion. That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group. Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month. Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month. 22% of urban hustlers aspire to be like Bill Gates, 73%, or almost three-quarters, of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends and 39% of urban hustlers are white. More than half (54%) own a laptop, higher than the overall market. (This is where it gets interesting) Urban Hustlers are more likely than non-urban consumers to use cell phones frequently…

Have those stats sunk in? It now makes sense that a small ‘unknown’ brand could become a big player in the telcom market just because of the market it was reaching out to. (Beginning to get scared and wondering how much info I should give away!) This sector of the market are looking for asperational brands to attach themsleves to. Jay Z got the right idea and launched Roca Wear in 1999, sold it in 2007 for $204 million and it continues  to make $700 million through sales each year. I’m sure you will say that Jay Z was able to build the Roca Wear brand on the back of his image and music but it should be remembered that his music career only really started in 1996, 2 and a bit years before the launch of his clothing label. So was it the ‘Jay Z brand’ that attracted customers or was it the urban hustlers recognising that this product was for them? I”d say it was a bit of both. While Jay Z became more successful, so did his clothing label and while his clothing label became more successful, more urban hustlers were attracted to the fact it was a successful  brand, an aspirational brand.

Sprinkle in some celebrity endorsement.

Ok, Let’s throw a spanner in the works. Let’s say that both examples I have discussed have originiated from music. Boy Better Know and Jay Z. Is it possible to create a strong brand to target the Urban Hustler without first being connected or associated with a music brand? Do you have to be in a hip hop group or a global superstar to tap into this sector? Obviously, the mobile network will need to have some substance behind it will not simply be successful because of it’s brand and image. It would need to be reliable, good coverage, excellent customer service, great packages etc.

An imaginative marketeer will know the answer to this … and will then smile.   :)

A quick explanation of the title. I have a habit of making them quite abstract David and Goliath refers to the bible story of a small kid (small network) defeating a ‘giant’ (large organisation) with a sling shot. The ‘Z’ represents Jay Z and the ‘Y’ represtents generation Y.

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Know your Market!

By Rogue | Published: October 9, 2011

No business can survive if they don’t know their market so what is it I mean when I use the word market?

Market is the intelligence you have on the audience you plan to connect with.  You need to understand the market you want to work with if you want them to listen to you and your business.  E.g. you wouldn’t try and sell a book to a tree or bungee jump to a vertigo sufferer would you?

A good marketing plan has an accurate account of the whole audience you plan to engage with and an outlined strategy in how best to engage with your audience.  Once you have that you will be in a position to set out real projections on how successful your business can really be.

Where do you start? Well structure is again a helpful thing to have, hence why I pulled this together [market.doc].  This is a very basic structured document for summarizing your initial market research.  Each section can be expanded and talked about in its own right in a great level of detail so I will write up a blog for each of them in good time.

For now however here are a few tooltips on the different sections in the document attached:

Who are your target customers?

Top level fact list on who your audience are i.e. Male, 18-30, UK.  Nothing more than that.

Buyer Profiles

Firstly, Buyer Profiles are for internal use only.  Stereotyping is usually seen as a bad thing, however imagine you recruit a brand new inside sales representative that’s never worked in your market before.  How do you get them to understand your customer base?  A Buyer Profile is basically a characterization of what you see as a good fitting customer for your product/service.  A simple business may just have one type of customer; however any business can have as many buyer profiles as they like.  Buyer profiles are a great way of communicating how you see your audience to anyone else in your own business.

Online Research Summary

This is the area you can write a summary on all the research you are able to do from behind your desk.

Field Research Summary

Although the internet can pretty much give you everything you need, sometimes there is no substitute for getting on the streets and talking to people.  Remember your audience know themselves better than you know them.

Research results

This is something you need to do for each product/service you plan to offer.  You may find that as you perform your research you will add products/services to this list and it may even be something you can’t offer now but something you want to offer in the future.

As per the plan:

  • Product/Service
  • Product/Service Description
  • Competitors
  • Target Customer Profile (Buyer Profile name)
  • Customer needs/wants

Competitor Analysis

Never be afraid of your competitors, be respectful and learn everything you can about them.  Never underestimate a competitor, always be aware of what their options are and how they are going after their market.  Knowing their strengths may highlight your own weaknesses and likewise knowing their weaknesses might highlight your strengths.  You should always be prepared to do whatever it takes to be one step ahead of your competitor and play to your own strengths.

  • Name
  • Location
  • Strengths
  • Weaknesses
  • Key Benefits

Marketing Mix

Your marketing mix is a very high level assessment of what matter to your customers the most.  Generally you can always put down decisions to be based on time and money, but you need to understand what the key drivers are behind customer’s decisions if you want to have effective marketing campaigns.

Remember:  this is what we call a living document, at any point in time you may come back and edit this.  As you learn more about your own business so should this document be updated to reflect what you are learning.  It is a reflection on your understanding of your potential customer base.

Next Blog [Products and Services]

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Become your target

By Akira | Published: September 24, 2011

Companies spend £1,000,000′s on design. Logo design, website design, advert design, product design, customer experience / journey design. So you’d think that everyone would know how important design is? No. Some companies still believe that they can still sell a product simply by having some informative text, a couple coorporate logos and a belief in the product. You might feel that your product is the best thing since sliced bread cos it’s easy to believe your own hype. The problem occurs when you are trying to get others to believe it too. There are many ways to do this. This is marketing but the specific part of marketing I want to speak about is design.

Ok, here’s an example. I’m selling trainers and to celebrate the launch of this new brand of footware I’m giving 100 pairs away for free to the first people that sign a form. My target audience is youth. Teens to mid twentys. The trainers are funky and hip ( did I seriously use the word hip!) so any marketing should show this. Any copy should be in a language that they would understand and use themselves. Ok, let’s not take it the extreme and start using slang and bad grammar (my grammar is terrible in case you haven’t noticed) but there is no point using Guardian language with a Sun reader. If newspapers understand how important copy is for their audience, so should we.

Any images should appeal to whoever your marketing to. No point putting an old person on marketing material meant for youngsters. No point putting a picture of S Club 7 on a flyer promoting an urban hip hop night. Seems like common sense, but we sometimes forget…

Let’s remember that the youth market is wising up to marketing and advertising. They are switched on to a lot of marketing tricks and if we try too hard to attract them they’ll see through our strategy and may see it as patronising. There is a fine line between understanding and patronising your target market. So be careful. Think like the people your trying to target. And if you can’t, find someone that can.

 

 

If you were a 45 year old white man that enjoyed Mozart and opera, are you likely to be interested in this event?

Why not?

I think you get the idea.

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How’s my grammar? Call 0800 – GRAMMAR POLICE and let me know. ;)

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Rogue’s Way 1.1 – The 6 P’s

By Rogue | Published: September 18, 2011
by PHIL - http://bigeyedeer.wordpress.com/2007/10/24/this-cartoon-just-shagged-your-wife-and-escaped-using-a-jetpack/

See more from Phil hre - http://bigeyedeer.wordpress.com/2007/10/24/this-cartoon-just-shagged-your-wife-and-escaped-using-a-jetpack/

So you have set down your objective and values, this is actually the hardest piece to achieve.  Getting them right may take you 100 attempts until you have enough experience under your belt to know what works for you AND your business.

For the most part the right values are built by trial and error, sometimes you get it right first time and for others it takes hundreds of attempts.  Take Richard Branson for example, if you’ve ever read his autobiography – which I highly recommend – then you’ll know that even he set up hundreds of businesses that failed before one was an ‘overnight success’.

The one thing you can be sure of is; values are personal, not just to you but to your business.  Every business out there has a personality and having the right personality is critically important if you want to make your business appeal to the right audiences.

So how do you get your business off the ground?  You need the 6 P’s…

I’m ex-army so I like my adage (or acronym if you like), The 6 P’s is appropriate for this hence the name of the blog…

Proper Planning Prevents Piss Poor Performance!

Some may refer to this as a business plan but it doesn’t actually matter what its called, it’s a plan and a plan can be written however you like as long as its something you can follow and it makes good common sense.  Don’t over complicate a plan and be realistic when writing one.  There is no point writing a plan that is full of total bullshit i.e. full of stuff made up and can’t be supported by ‘real’ world facts.

A good plan for your business should typically contain the following:

  • Market: A description of your audience
  • Products and Services: Overview of your product and service
  • People: Who is a part of your business
  • Operations: What resources you have available
  • Finances: Financial overview
  • Executive Summary: An introduction/overview

You should always write your introduction last, this is because with all the best intentions in the world, it’s likely your plan will have changed once you have completed the various pieces of the plan anyway.

Okay so let’s quickly summarize, we have an objective? Check; we have values to stick too? Check; we have broken down a plan? Check; good, let’s get to work then, starting with the simplest thing, Market.

 

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Rogue’s way 1.0

By Rogue | Published: September 14, 2011

Putting pen to paper or should i say finger to keyboard when attempting to write this blog left me in a rather ironic state of mind.  Here I was trying to work an idea and yet I didn’t know where to start, the whole point of marketing block was to help people with this problem and here I am with that exact issue!

Which as it turns out became my exact inspiration for this blog :)

It’s nothing I have ever really done before and if you know me I can’t stand writing.  I prefer to think of myself as a get it done sort of guy and blog’s just don’t feel like you’re getting much done, usually I let the more creative guys do all that like Akira.

Eventually however I took a step back and came up with a plan and the basic first step is identifying structure, otherwise where are you actually going to end up?

Soooo… Structure … hard to define really;  let’s take my articles as an example.  The first thing I did was identify the objective, what is it you are trying to achieve?  Once you understand that you have an end goal.

Then you need to work out the values of what you are trying to achieve, in this context value means; what was important to me when I write these blogs?

This is what I came up with after many hours of dithering over it:

Objective: To use what I have/am learning to help you on your journey from idea to marketing plan, then execute that plan to take you to success or failure.

Note: You may find it unusual that I say success or failure, well here is a reality check for you, you wont win everything. The people who are the most successful in my experience are the ones who have learnt best from the failures in their life and turned themselves into a winner.  So failure is not a bad thing, its how you deal with it that separates the true success stories.

Values:

  • I want my articles to be simple and easy to digest
  • I want you to be able to take something useful away from each article
  • I want to enjoy writing my articles knowing other people are enjoying them too

The objective should be easy, that’s effectively your idea in the first place.

Values however tend to be a bit trickier, the simplest way to come up with some values is think of all things that are important to you and what you believe to be important to your idea to make it YOUR idea.  Write all of those values down and choose ONLY 3.  These are your values.

Still not able to work them out? Try this first then…

WRITE DOWN ALL THE SINGULAR WORDS ON TO SEPARATE PIECES OF PAPER THAT DESCRIBE YOU AND YOUR IDEA. Then put them down on the ground separately, which ones stand out to you?  Pick 3 and there are some good values to stand by… simple enough?

Objective and Values are always the first thing you need to get down, these will become your guidance for the future and rarely change.  They keep in check and on the path to achieving your goals.  So don’t move on until you have these ready.

[next blog - Rogue’s Way 1.1 – The 6 P’s]

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Rogue Behavior

By Rogue | Published: September 11, 2011

Sometimes you have to work beyond the normal rules you know of to achieve what you know is right

So I figured it was about time I contributed to this website beyond the boundaries of the back stage veil.  So far Akira has truly put me to shame with the quantity and style of blogs that quite frankly are matched with the best of them throughout the globe.  How do I know that? Well I don’t really and who could, there are literally millions of blogs out there in the world and to quote a great friend of mine: Never before have so many people with so little to say said so much to so few.

So I will make a promise right here, if I don’t think I am contributing something useful and worthwhile I won’t bother, it only wastes your time and my own, which brings me to the ultimate question, why should anyone especially me waste time writing a blog?  Well, after reading through either mine or Akira’s blogs I hope that the answer is clear; we believe we are bringing something to you that you can’t easily find on the net that is free and helpful advice for modern businesses.

So without further ado, my name – as far as this community goes – is Rogue, I am a in a partnership with Akira to deliver one thing;  to help you with your skill sets so you are able to work through your marketing block.

Now the introduction is over I will be doing my next blog to give a structure to all my following blogs, so watch this space…

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Its all about the tangled lines.

By Akira | Published: September 10, 2011

The world is becoming virtual. We make virtual friendships and virtually follow people on virtual platforms. There are virtual shops where you can buy virtual gifts for your virtual friends. You can even own a virtual pet! With all this virtual stuff going on, it’s easy to forget that there is a real world out there with real people who walk on real streets with real lives and who see real things. It’s easily forgotten and if you are one of these people, don’t feel bad. You are not alone. Ask anyone who is a facebook user how often they meet their ‘friends’. Sure there are some occasions where its easier to ‘poke’ someone or send them a quick message, BUT some of these friends live in the same area yet we still prefer to ‘ping’ ( here is where the word comes from) them rather than phone them and have a conversation. We’d prefer to have a ‘chat’ on facebook than have a chat down at the local pub over a beer (or Jack Daniels).
The reason for my little rant is because sometimes we get so engrossed in promoting online, that we sideline offline promotion. Neither ‘line’ (offline or online) should be seen as more important than the other and they should work together. They may seem like they are completely different entities but there are tools we can use to help us connect the two lines.

QR codes

I love QR codes. This is not Bob’s next line of t-shirts,although I might look into some I ‘heart’ QR code t-shirts now. It’s how I feel about them. A QR code is basically a barcode designed for smart phone technology which directs a user direct to a webspace or email contact or phone number or message or … you get the idea. In the old days, if we wanted to visit a website or email someone we’d have to know the url or their email address. Now all a person needs to do is take a picture of the QR barcode and they will be sent direct to what ever place you want to send them to. It’s as easy as that. The QR code generator software is FREE and the software for reading the QR codes is also free plus available for all smart phones. You may ask, ‘well, I’ve never heard of them before and I’ll just stick to putting my email address on my offline promotions’. Why not use both? You could write your website url under a QR code? QR codes are growing in popularity so more people now have QR code readers on their smart phones. And did I say it was free? Offline to online

Online Maps

How often have you walked past a shop and thought ’I’ve never noticed that before’? I do it all the time. Maybe because I’m usually walking and checking emails (which means I bump into lampposts on a regular basis). Now that we have virtual maps, people will investigate offline attractions and amenities, online. This prompts the question, how do I draw attention to my offline business, online. The same way we would make a shop front look inviting, we also need to make sure that our presence on a virtual map also attracts attention. Google Maps allows you to place your business in its precise location, but what’s even better is that you can add media to your listing. Here’s a quick example. Bob has a clothes shop. He’s not really that interested in selling his clothes online so hasn’t really bothered with a website, but he wants people to know the shop is there. Bob could add his shop on Google Maps with a picture of his shop front and some images of his best selling clothes. If Bob really wanted to be innovative he could add a video walk through of his shop to entice people even more. Online to offline.

Bluetooth (Old School Push Notifications …)

My love for Bluetooth started years ago and even with wifi being the daddy of wireless networking, I still think there is a place for Bluetooth in todays marketing. I based my university dissertation on Bluetooth Marketing and yes, I passed, so it must have made some sense. Bluetooth is better for short range marketing (close proximity marketing) and could be used to promote to people in a specific location (offline) for example a shopping centre or a nightclub. The potential customer will need to have their Bluetooth turned on and once it is on you will be able to send information direct to their mobile phones. Amazing eh?

You may need to create a poster or some type of visible message to prompt people to turn their Bluetooth on but something juicy like ‘Activate your Bluetooth for EXCLUSIVE OFFERS’ will probably do the trick. Once their Bluetooth is on, the world is your oyster. You can push video ads, websites and vouchers. Anything you want. This is an old technology but most phones still use Bluetooth, so why not exploit it? It also works the other way around. Customers can bluetooth things to you. Imagine the possibilities … I’m showing you too much.  Offline to online

Augmented Reality

I’m sure marketeers and promoters will find a way to utilise this … I’ll be looking into how to use it!

online offline offline online?? It’s all in the right mix of lines…

If you have any questions or have a buisness that could benefit from online / offline promotion and want some suggestions, just ask
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Secret and Intimate

By Akira | Published: September 9, 2011

I over heard a conversation the other day. A girl was telling her friends that a nightclub that used to be ‘cool’ was now un-cool because it had started flyering. I thought that this was a weird statement to make but I thought I’d look into it and see whether there was any truth behind it.

By the sounds of it, her argument was that cool clubs don’t need to flyer because people just go to them. On some levels this is right. Take for instance Chinawhite in London. How often do you see a flyer for this club? You dont. (not an e-flyer. The old school paper flyers that you used to put in your pocket). I can’t comment on what they used to do and whether or not they used to use paper flyers, but what is important is that they have a reputation that enables them to survive without having to use paper flyers and a street team.

(Reminder to self. Write blog on how to form the perfect street team.)

So why would a person label a club as ‘uncool’ for flyering? This is only my opinion, but I think it’s more to do with the fact that the club didn’t flyer when it first opened and it depended on word of mouth. This meant the club had a following who felt they were part of a select few, a secret organisation. If you didn’t hear about the club from someone who had been before, then you would never find out about it. The clubs name and reputation were being spread organically, one of the best promotion tools known to man (5th Element). So it’s understandable that the original clubbers who first went to the nightclub would feel a sense of disappointment that their secret organisation was no longer a secret anymore. Maybe this is the reason she described it as ‘un-cool’.

As technology changes so does promoting, not just night club promoting but all forms. I used to get shoddy leaflets through my letter box asking me to join Kleenez but now I get a full presentation complete with a High Def video posted on my facebook wall. How times have changed eh? Flyers have now been replaced with shiny videos and informative and flashy websites. Is Chinawhite, Paper Nightclub and Aura ( my personal favourite btw) un-cool because they promote online? No. (So, why should a club should be classed as un-cool because it promotes off line?) They are still frequented by celebrities, have waiting lists to book VIP tables and can charge extortionate entrance fees. I’m not saying that these are the signs of a cool club, but you would be wrong to call it un-popular.

These clubs use other ways to promote themselves. PR opportunities are quite easy to come by when you have celebrities frequent your venue. Coupled with shiny imaginative websites, bespoke décor, good music, headline DJ’s, £1,000,000 sound systems and equipment, sexy bar staff, it’s going to be hard NOT to be a success.

The question now seems to be how do we keep the ‘secret society clubbers’ happy and make them feel like they are still part of this ‘cool secret organisation’ but still market to new people and ultimately, make everyone happy? Someone will undoubtedly say ‘you can’t make everyone happy all of the time’, but my answer to that is ‘I’ll give it a bloody good go!’

It’s not often I learn something new at work but the other day we were speaking about how companies can be grouped into 3 main categories. One of these categories was called ‘Customer Intimate’. These customer intimate companies treated their customers as individuals and made them feel special by understanding them, remembering them from past interactions and in some ways predicting what they will want in the future. Take for instance Amazon. When you log into Amazon you are instantly shown something you might be interested in, based on your previous purchases. YouTube is another example. Although it’s not a shop that uses a clever e commerce system, I’m constantly surprised how it guesses what song I’m looking for when I’m using the search facility.
Maybe it’s not so much about being part of a select few, but more about the personal experience you get when interacting with the club, venue or online. It’s knowing that the club knows what you and your friends want. It’s not about the getting as many strangers into a room as possible. There is nothing ‘cool’ about a group of strangers bouncing round a room to a banging song, is there..?

The next challenge is how to create that personal experience in an impersonal situation. I’ve got a few ideas. Web personalisation, login features, database controls, QR codes to secret pages … I don’t want to say too much as I’m in the process of organising some of these things myself and don’t want to tip off any competitors, but those 4 suggestions should give you a pretty clear idea on what to do. IF you have any other question, then ask. It’s free.

So, back to the original question
Q. Does flyering make your club un-cool?
A. No, but if your club is the Brownies, then yes.

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